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We Don't Follow
Norms.
We Build Them.

An artist management company that represents bold, boundary-pushing creatives.

Scroll to explore

01 / The people

The Roster

Our handpicked selection of visionaries who refuse to blend in.

Parv

Parv

Parv

500K+ Monthly Listeners

Parv is an young rapper from Moradabad, Uttar Pradesh. He is one of the earliest members of the No Norms roaster, he has worked with artists like Karma, Badshah, Fotty Seven and is a top contestant in MTV Hustle season 5.

SickLot

SickLot

SickLot

500K+ Monthly Listeners

SickLot is an young rapper from Noida, Uttar Pradesh. He initially got popular by his track 'Dhaaga' which was in top virals songs India at 2nd place in 2023, he later collaborated with Badshah on his track Gustakhi. He ia also the first wildcard contestant in the history of MTV Hustle.

Dflacko

Dflacko

Dflacko

500K+ Monthly Listeners

Dflacko aka Bhaskar Mishra is a part of the rap duo 2Raw based in Dwarka, Delhi. He has been a top contestant in MTV Hustle 5 and has made hits like 'Dwarka Mor', 'No Replay Value'.

Dhadkan

Dhadkan

Dhadkan

500K+ Monthly Listeners

Dhadkan from Haryana is the winner of SpitDope Standout Season 1 and one of the top contesetants in MTV Hustle 5. He has made hits like 'Fan Ho Gayi' & 'Culture'.

SarpDansh

SarpDansh

SarpDansh

200K+ Monthly Listeners

SarpDansh is a new age rap artist, mostly known for his melo-rap and melody tracks, his popular works include metamorphosis., sabr, pills on my mind. He has worked with artists like Ikka, Fotty Seven & shares credits with AR Rahman.

2Raw

2Raw

2Raw

100K+ Monthly Listeners

2Raw is a rap duo based in Dwarka, Delhi. They represent street style rap in different genres of HipHop. The duo consists of Bhaskar Mishra (Dflacko) and Yuvraj Dharia (Yuvrxj).

Big Scratch

Big Scratch

Big Scratch

150K+ Monthly Listeners

Big Scratch is a rapper from Kolkata, West Bengal who has been popular for his tracks like Pills On My Mind, Chalte Raho, Khaad and Akela. He had also been a popular creator in the Desi HipHop community before he left content creation to make music.

Y2G

Y2G

Y2G

100K+ Monthly Listeners

Y2G (Yahan Do Gham) is a rap artist from Ludhiana, Punjab. He has been making music since 2021 and recently had his viral hit 'Barsati'.

Navyug

Navyug

Navyug

100K+ Monthly Listeners

Navyug is a multi-genre record producer and DJ. He shares credits with artists like MC Square, Ikka.

HighBorn

HighBorn

HighBorn

100K+ Monthly Listeners

HighBorn is a melo-rapper/singer from Jammu, he has worked with King on 'Tera Hua Na Mai Kabhi'.

02 / The point of view

We break the mold.
Then we redefine it.

No Norms Media is a management and marketing company founded by Asmit (Aditya Singh) in 2024. Our vision is to bring the best talent under one roof and build a platform where artists can create, grow, and shape the future of Indian Hip Hop.

We represent a diverse roster of genre-breaking artists, working across artist management, music marketing, creative strategy, campaigns, and artist development.

Our roster includes Parv, SickLot, Dflacko, Dhadkan, SarpDansh, 2Raw, Big Scratch, Y2G, HighBorn, and Navyug.

We also curated ‘The Takeover Tape’ — a pioneering project that brought together explosive underground talent with established names including Badshah, Ikka, Karma, Panther, Yungsta, Bella, Frappe Ash, Bharg, and MC Square.

At No Norms, we work at the intersection of artists, music, culture, and marketing—building careers, campaigns, and projects designed to leave a lasting impact.

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Songs Executed

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Songs Marketed

India Wide
Reach

Delivering impact from coast to coast.

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03 / The offering

What We Do

We don't offer standard packages. Every artist receives a bespoke blueprint designed to break through the noise and build sustainable cultural impact.

Full-service career roadmap, strategy, and daily operations for artists and creators.

Securing and negotiating high-impact collaborations with global brands.

Global touring strategies, festival routing, and custom live event production.

Narrative building, press campaigns, and crisis management across all media.

Strategic music release campaigns, digital ad strategies, playlisting, and algorithmic growth.

Visual identity, content strategy, and artistic vision alignment.

04 / Start a conversation

Let's Build Something
Unbreakable

Whether you're an artist ready to shift culture or a brand looking to align with the new vanguard—we want to hear from you.

Location

Noida, Uttar Pradesh
India

General Inquiries

asmit.nonorms@gmail.com